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Alchemy 1 was established in 2004 by Carel de Beer. The name was chosen to highlight the similarities between marketing (design) and the ancient practice of alchemy. In the same sense, as the alchemist strives seeks to turn transform lead into gold with the philosopher's stone and achieve immortality through the elixir of life, the designer/art director strives to turn the weight of marketing into gold, turning it into a single precious element that will stand the test of time. We believe that the essence of creativity serves as the basis of the alchemist's work, the elixir of life, the magical formula that can transform the basis of reality.

Through continually striving for this perfection, the alchemist created the wonders of the modern world. From alchemy, science has evolved and transformed the world we live in – sometimes for the better, sometimes for the worse. The goal still remains: Turn something as worthless as dust into something that has value.

So, what is Alchemy 1 'about'?

We are a collective of creatives with unique and overlapping skill sets and a passion for practising our trade. We take the elements of graphic and web design, illustration and animation, creative writing, video and sound, and combine them in many different ways to bring life to the ideas of others. When all these work well together, it normally comes together at an event that is irresistible and unforgettable.

When all these elements are synchronised, alchemy takes place.

Find out more by working with us.

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Founder, CEO, Creative Director

Carel is a self-taught multidisciplinary creative with more than 25 of experience in graphic design, illustration, creative writing, 2D animation and video production.

Visit to view his art.
Visit to find out more about the board game he invented.